New Dallas architecture firm lands high-profile project in West End

a newly launched firm, Line Design, has been selected as the design architect for the 805 Elm Street redevelopment by Sycamore Development

805 elm street | emerson-brantingham

A newly launched firm, Line Design, has been selected as the design architect for the 805 Elm Street redevelopment by Sycamore Development, the project’s lead developer.

805 Elm is the $103-million adaptive reuse and new two-block redevelopment project in downtown Dallas that will bring 154 new multifamily units, a public landscape plaza, and ground-floor retail to two historic buildings and three adjacent parcels in the West End district.

The project will convert the historic Emerson-Brantingham building and adjacent lots into a transit-oriented community that includes: the adaptive reuse of the historic 805 Elm structure, the rehabilitation of the 711 Elm parking garage, and a new six-story building

The project also features nearly 26,500 square feet of commercial space and a 25,700-square-foot public pedestrian plaza.

The Dallas City Council approved a $49 million incentive package for the project in December 2024.

Line Design was founded by architects Adam Jones, RA, and Taylor Cell, who bring a combined 40 years of experience to the practice. This will be their first company project, and they have support from Zachary Krochtengel of Sycamore Development.

“We have a huge appreciation for Line Design's commitment to preserving the history and character of our West End buildings while bringing modern innovation to this project,” Krochtengel says.

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mixed-use urban design multi-family Historic Preservation new construction Adaptive Reuse

Tax Increment Financing Historic Tax Credit Texas Historical Commission National Park Service Texas Department of Housing and Community Affairs Economic Development